HYCO

Revolutionizing Hygiene for the Modern Traveler

Laptop displaying an orange screen with cleaning tools and text 'Your Global Cleanliness Companion' placed on stacked large stone slabs.

ABOUT

HYCO is a Dubai-based brand redefining personal hygiene with innovative, portable solutions. Specializing in rechargeable bidets and hygiene accessories, HYCO caters to travelers, students, and outdoor enthusiasts seeking a cleaner, more sustainable alternative to traditional methods. Their compact, user-friendly products, like the Bliss and Jet bidets, offer water-based cleansing without the need for plumbing. With a focus on convenience and eco-conscious design, HYCO empowers individuals to maintain hygiene standards wherever life takes them.

SERVICE

Branding

UI/UX

Web Development

INDUSTRY

Health & Wellness

Hand holding a small white travel container with text 'We help travelers stay fresh wherever the journey takes them.'Black handheld portable bidet sprayer on orange background with text promoting it as an essential travel tool and a price tag of 149 AED.Open laptop on beige surface displaying an online product page for a compact bidet called 'MIST' with price and description.

CHALLENGE

Reimagining Hygiene with Purpose

01

Designing a sleek, intuitive digital experience that showcases Hygiene Collective’s innovative approach to portable hygiene.

02

Creating a visual language that resonates with eco-conscious travelers while maintaining sophistication and convenience.

03

Delivering a website that balances bold aesthetics with practical functionality, ensuring effortless navigation for diverse users.

04

Building a mobile-first experience, ensuring seamless interaction across devices, empowering users to access hygiene solutions anywhere, anytime.

Illustration of a person holding a book and looking through a telescope while riding a large flying book among clouds.Illustration of a man sitting on a toilet appearing constipated or unwell with toilet paper on a holder nearby.Cartoon man holding a large illuminated light bulb symbolizing an idea.Illustration of a person holding a book and looking through a telescope while riding a large flying book among clouds.Illustration of a man sitting on a toilet appearing constipated or unwell with toilet paper on a holder nearby.Cartoon man holding a large illuminated light bulb symbolizing an idea.

SOLUTION

Hygiene Made Effortless

To tackle the challenge, the design focused on merging sleek, modern aesthetics with functional ease. Minimalist visuals and intuitive navigation made the site easy to explore, while highlighting the brand’s innovative portable hygiene solutions.

The user interface was crafted to appeal to the eco-conscious, yet busy traveler, balancing sophistication with practicality. The result: a streamlined, professional, and trustworthy digital experience that resonates with a wide audience.

Text on a dark gray background that reads "Your Live Performance. Our Stage." The words "Your," "Performance," and "Our Stage" are in a bold white sans-serif font. The word "Live" is written in black text inside a tilted, rounded yellow bubble.A horizontal color palette strip against a dark charcoal background. The strip features four solid blocks of color: golden yellow, pale cream, vibrant orange, and bright lemon yellow.
Collage with MAD studio logo on yellow background and four MAD stage logos depicting a microphone, theater mask, dancer, and another microphone, alongside a woman in streetwear dancing against an orange gradient background.

BRAND IDENTITY

Who Said Cleanliness Can’t Be Bold?

HYCO’s brand identity takes a fresh approach with orange as its core color, symbolizing energy, freshness, and a commitment to sustainability. The O in HYCO is cleverly crafted to resemble an orange, seamlessly blending innovation with nature. The logo is sharp and modern, while the sleek typography keeps the focus on clarity and sophistication. Every design element speaks to a brand that’s disrupting the hygiene space, offering bold, sustainable solutions for the eco-conscious traveler.

Collapsible black bucket with a white rim and padded handle, ideal for on-the-go adventures.Smartphone displaying Hyco Hygiene Collective app with products Jet, Bliss Pro, Bliss, and Mist listed with prices in AED.

IMPACT

Redefining hygiene for the now.

HYCO’s design didn’t just redefine personal hygiene it revolutionized it. Combining sleek design with eco-consciousness, the brand radiates a fresh energy that challenges the status quo.

The logo is sharp, unmistakable, and captures the attention of eco-driven travelers while maintaining sophisticated minimalism. HYCO’s identity cuts through the noise, securing its place in a saturated market.

This was more than just design. It was a statement. HYCO became the go-to brand for travelers who demand both hygiene and style.

Computer monitor displaying Hyco website FAQ page with sections on shipping and returns and a contact form on the right.

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