LVNG

Crafted Excellence

Lvng Project

ABOUT

Lvng is a modern interior design brand that seamlessly blends sophistication with functionality. Specializing in high-end modular furniture, loose furniture, and home decor products, Lvng offers a range of design-centric pieces crafted from premium European raw materials. Unlike other Italian or German brands, Lvng’s offerings are competitively priced, making luxury accessible to Indian households. With a keen eye for contemporary aesthetics and a commitment to quality, Lvng redefines modern living spaces, bringing elegance and practicality together in perfect harmony.

SERVICE

Branding

INDUSTRY

Interior Design

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CHALLENGE

Dreams To Beautiful Havens

01

Designing a modern yet minimal identity

02

Making the brand look unique as well as blend in seamlessly in the European Market

03

Creating an identity that works for all its sub-brands: Kitchens, Wardrobes, Furniture and Interiors

04

Aligning the brand with its motto

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SOLUTION

Modern Minimalism

Modern minimalism rebranded Lvng by emphasizing clean lines, neutral palettes, and uncluttered spaces, highlighting the craftsmanship of its high-end modular and loose furniture. This minimalist approach accentuates the use of premium European materials, blending luxury and functionality. By focusing on essential elements, Lvng’s new identity makes refined living spaces stylish and accessible for Indian households.

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BRAND IDENTITY

Crafted Excellence

The Lvng logo features a sleek, sans-serif font with strategic cuts, imparting a modern and edgy vibe. The color palette of blue, black, and white ensures a clean and elegant appearance, perfectly reflecting the brand’s commitment to contemporary sophistication and refined aesthetics. Additionally, the logo is designed to seamlessly incorporate all sub-brands under the Lvng umbrella, maintaining a cohesive and unified visual identity across the entire product range.

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IMPACT

We Elevate Brands

The updated brand identity of Lvng, with its modern and minimalist logo, will significantly enhance the brand’s market presence and consumer perception. The sleek font and sophisticated color palette create a strong visual impact, making the brand instantly recognizable. This refined aesthetic appeals to contemporary tastes, attracting design-conscious consumers. The unified visual identity for all sub-brands strengthens brand consistency, fostering trust and loyalty. Overall, this modernized identity will differentiate Lvng from competitors, increase its appeal, and drive growth.

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