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Equipp
Tech Rental Made Easy
ABOUT
Equipp was conceptualized with the mission to make great tech accessible for anyone and everyone. Buying tech can be expensive, inefficient, and unsustainable. Equipp offers affordable subscriptions that are flexible enough to fit into our lives while being planet-friendly at the same time. Equipp is one of the first companies in India to be renting out high-end products like laptops, iPads, PlayStations, and more via a web and mobile app.
CHALLENGE
Understanding The Industry In & Out
01
Understanding the rental model thoroughly to enable a smooth user experience.
02
Collaborating and understanding the tech stack and possibilities.
03
Our most complex task was building the KYC workflow as the amount of drop-offs that happen during the KYC process is very high.
04
To understand gaps in the competition and better it.
05
Understanding the checkout process for rental products.
SOLUTION
Tech Rental Made Approachable
We built a system where if people did not have all the data and documents at one time they could come back later to start from where they left the KYC process. We enabled an extremely easy-to-navigate checkout process, helping in driving conversions.
BRAND IDENTITY
Making Things Interesting
The design was kept minimal with a lot of white space as we were directed to steer clear of dark themes, reflecting the exclusivity of their products. We designed custom illustrations with motion animation and custom icons to scale the identity to the website.
IMPACT
Making The Smart-er Decision
The app solved a significant problem for individuals who wanted to own high-end electronic products but were financially limited. It also brought much-needed transparency to the tech rental market. The clean layouts and seamless design of the app and the website helped Equipp gain the right traction.
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